Student Marketing and Recruitment in Germany

Whether you are looking for a handful of participants for your gap year programme or a large number of students for your undergraduate courses, we will put you in touch with your target group in Germany.


Einstieg is Germany`s leading service provider in the field of undergraduate recruitment - and your reliable partner for the German student market. Our large recruitment fairs give you the ideal platform for targeted education marketing and efficient student recruitment. Our high-quality crossmedia marketing campaigns help you reach teenagers in their environment online as well as in schools. Our in-house student marketing agency Jugenstil provides you with a full service of tailored solutions for all your recruiting needs. More than 1,500 clients from over 20 countries have been benefitting from our knowledge and experience for 20 years.

Fairs

  • Most visited fairs for students in Germany
  • 9 fairs per year nationwide
  • Direct recruitment and early relationship building with potential students

Einstieg Magazin

  • High quality editorial
  • 3 issues per year
  • Distribution across 3,000 schools and at the Einstieg and Berufe live Fairs

Einstieg.com

  • Valuable advice about courses, apprenticeships and career choice
  • Up to 320,000 visitors per month
  • Training offers from over 1,000 universities and companies

Our in-house agency uses their wealth of experience with the young target group to identify the USP of your training and study options and develops youth-tailored tools which will help you to stand out from your competition.

  • Needs analysis
  • Campaigns: print, online and social media
  • Usability tests
  • Corporate publishing
  • Important multiplier groups: parents and teachers

Fairs

How do teenagers find out if a profession is the right one for them?

By talking to people who practise it. Students get this opportunity nine times a year at our study and career choice fairs. As an exhibitor you can give a first-hand impression of your courses and training options and  convince the target group in personal conversations.



The Einstieg and Berufe live fairs are Germany’s biggest recruitment events for the target group of secondary school students and young adults.

Einstieg provides well-prepared visitors. The interest check with exhibitor matching tool on Einstieg.com finds the most suitable exhibitors for their profile and they can pre-arrange appointments with them. As an exhibitor you can increase your visibility at the fair and raise interest by giving a presentation, offering a workshop for students or taking part in the job challenge, which gives students the opportunity to interactively try out different professions or jobs.

Multiplier groups such as parents or teachers are especially important to us. In the parent and teacher forum we provide special talks and workshops for them so that they can support their children or students in their career orientation phase in the best possible way.

Einstieg Cologne   
02 + 03 February 2018

Einstieg Hamburg    
23 + 24 February 2018

Berufe live Düsseldorf    
02 + 03 March 2018

Einstieg Frankfurt    
04 + 05 May 2018

Einstieg Dortmund    
15 + 16 September 2017 / 14 + 15 September 2018

Einstieg Karlsruhe    
06 + 07 October 2017 / 05 + 06 October 2018

Einstieg Berlin   
10. + 11. November 2017 / 09. + 10. November 2018

Berufe live Cologne   
17 + 18 November 2017 / 16 + 17 November 2018

Einstieg Munich   
24 + 25 November 2017 / 23 + 24 November 2018

Einstieg Fairs

The region around Cologne, with its mix of young and established companies as well as its attractive education sector, offers innovation at its best – and is therefore a magnet for many teenagers.  In the heart of this lively city, companies and universities get the opportunity to meet motivated and pro-active young people to recruit the most suited students for their institution.

The Einstieg Cologne is by far the biggest fair for training and higher education in North Rhine-Westphalia. Each year, around 300 national and international universities, companies and further education institutions inform approximately 25,000 visitors about their offers.

The fair has a special Media and Games Forum, where matching exhibitors present their training and study options in this field. The industries are also featured in the stage programme of the fair as well as in the editorial part of the FairGuide.

Target Groups: High school graduates, sixth form students, teachers, parents, young professionals, university dropouts and students looking to change their course of study.

Dates: 02 + 03 February 2018


Hamburg – the most diverse city in Northern Germany. Maritime industries mix with aviation, renewable energies, media, science and pioneering innovations, and create an exciting mix for companies, universities and young people alike.

The Einstieg Hamburg is Germany’s largest apprenticeship and study fair. About 360 companies, universities and other education institutions choose the Einstieg Hamburg to present their training and study offers to over 30,000 teenagers from all over Northern Germany as well as their parents and teachers.

In the large Logistics Forum that we organise in cooperation with the Logistik Initiative Hamburg, exhibitors from the transportation and logistics industries present themselves.

Target Groups: High school graduates, sixth form students, teachers, parents, young professionals, university dropouts and students looking to change their course of study.

Dates: 23 + 24 February 2018


Frankfurt is the heart of European finance sector and an important media and publishing centre. It offers great outdoors in its surroundings, regional gemütlichkeit and a lively culture scene. The city is Germany’s fifth largest and calls itself the small-scale metropolis.

The Einstieg Frankfurt brings together 9,000 visitors with 135 exhibitors. It is supported by a strong regional network: the Chamber of Industry & Commerce Frankfurt am Main, the Trade Chamber Frankfurt Rhine-Main, the Job Centre Frankfurt, the City of Frankfurt am Main, the State School Office, as well as the Career Orientation Teacher Network  and the City’s Parent Council cooperate with each other to create Frankfurt’s leading career and study fair.

Target Groups: High school graduates, sixth form students, teachers, parents, young professionals, university dropouts and students looking to change their course of study.

Dates: 04 + 05 May 2018


Dortmund is developing from a heavy industry metropolis into an important service and technology centre. Six universities and 19 further research institutions make Dortmund a science hub and therefore a great place to recruit students.

Approximately 130 companies, universities and other education institutions use the Einstieg Dortmund to convince 10,000 teenagers as well as their parents and teachers of their matching offers.

In a special STEM Forum at the Einstieg Dortmund, we give you the opportunity to present your training and study options in science, technology, engineering and mathematics.

Target Groups: High school graduates, sixth form students, teachers, parents, young professionals, university dropouts and students looking to change their course of study.

Dates: 15 + 16 September 2017, 14 + 15 September 2018


Karlsruhe is a city of science and research. The Karlsruhe Institute for Technology is not only Germany’s biggest research institution, it is also the biggest employer in Karlsruhe. In addition, science institutions in Karlsruhe have an excellent industry network in the local economy, especially in the field of Information Technology.

The Einstieg Karlsruhe is the ideal event to recruit students from Southwest Germany and is chosen by 120 exhibitors to present their training and study options to more than 8,000 motivated teenagers.

In the Technology Forum exhibitors can present their offers focusing on technology. In addition, there is editorial content about this field in the FairGuide, and the stage programme covers the topic.

Target Groups: High school graduates, sixth form students, teachers, parents, young professionals, university dropouts and students looking to change their course of study.

Dates: 06 + 07 October 2017, 05 + 06 October 2018


Berlin is trendy. Berlin is in fashion – especially with young people. Startups, companies and more than 30 universities and tertiary institutions offer great development and career opportunities. Convince students of the German capital of what you have to offer!

About 220 companies, universities and other education institutions use the Einstieg Berlin to help 16,000 teenagers as well as their parents and teachers to develop ideas for their future.

One of the focus points of the event is the health industry with its on forum and stage presentations about the topic “Health – Career Opportunities in Medicine, Therapy & Care”.

Target Groups: High school graduates, sixth form students, teachers, parents, young professionals, university dropouts and students looking to change their course of study.

Dates: 10 + 11 November 2017, 09 + 10 November 2018


Munich is an important economic centre with a balanced mix of international companies, regional SMEs and small startups. This healthy balance is also reflected in our exhibitor portfolio at the Einstieg Munich. Everyone is present – from big corporations to the local hotel, from international universities to Bavarian ones.

About 200 companies, universities and other education institutions use the Einstieg Munich to help 16,000 teenagers from all over Bavaria as well as their parents and teachers to develop ideas for their future.

In the forum “Opportunities in Retail” exhibitors present the opportunities and diversity that the retail sector can offer.

Target Groups: High school graduates, sixth form students, teachers, parents, young professionals, university dropouts and students looking to change their course of study.

Dates: 24 + 25 November 2017, 23 + 24 November 2018

 


Berufe live Fairs

With just under 600,000 inhabitants, Düsseldorf is the second largest city of the State of North Rhine-Westphalia. It is also home to many international industry, trade and service companies. Düsseldorf has the second largest employment density nationwide but has surplus apprenticeship positions compared to the number of high school graduates.

8,000 teenagers as well as their parents and teachers use the Berufe live to obtain information from approximately 85 companies, universities and other education institutions and plan their suitable career pathway.

In the forum “Hotel and Hospitality” exhibitors can present the opportunities and diversity of this exciting field of work.

Target Groups: High school students, teachers, parents, young professionals, university dropouts and students looking to change their course of study.

Dates: 02 + 03 March 2018


The region around Cologne with its mix of young and established companies as well as its attractive education sector offers innovation at its best – and is therefore a magnet for many teenagers.  In the heart of this lively city, companies and universities get the opportunity to meet motivated and pro-active young people to recruit the most suited students for their institution.

About 125 exhibitors choose the Berufe live Cologne to present their training and study offers to over 13,000 motivated teenagers as well as their parents and teachers.

In a special forum, we offer you the opportunity to present your training and study options in the fields of environment, technology or science.

Target Groups: High school students, teachers, parents, young professionals, university dropouts and students looking to change their course of study.

Dates: 17 + 18 November 2017, 16 + 17 November 2018


Einstieg Magazin

The Einstieg Magazin is Germany’s magazine for training and tertiary education. Our experienced editors write about all topics that teenagers need to consider when graduating from secondary school: apprenticeship, university, job applications, gap year, and career choice. The magazine is published three times a year and is distributed at more than 3,000 subscribed schools nationwide. It is also handed out at all Einstieg and Berufe live Fairs. With our magazine you can reach young talents and can position your offers easily.

Please also consider our cross media offers: maximum reach with Einstieg Magazin and Einstieg.com.

Topics and Dates

Title: Cooperative Degree Programmes

Special: Apprenticeships

Further topics: Retail careers after your A Levels, careers at banks and insurances, „Hidden Champions“ – careers in SMEs, studying IT and Engineering

Publication Date: 06 November 2017

Advertising Deadline: 22 September 2017

Title: Careers in Retails

Special: Studying

Further topics: Successful applications, hospitality and tourism management, study Management, become a designer, health care professions and medicine, careers in logistics

Publication Date: 09 April 2018

Advertising Deadline: 02 March 2018

Title: Gap Year

Special: Careers in STEM

Further topics: Study abroad, career choice, media professions and journalism, cooperative degrees in retail, social professions, careers in the public sector

Publication Date: 13 August 2018

Advertising Deadline: 06 July 2018

Title: Cooperative Degree Programmes

Special: Apprenticeships

Further topics: learning tips, careers at banks and insurances, careers in SMEs, studying IT and Engineering

Publication Date: 05 November 2018

Advertising Deadline: 21 September 2018

High-quality information about apprenticeships and studies focusing on the Cologne region and integrated FairGuide for the Einstieg Cologne – that is the concept of the regional edition Cologne/Rhineland of the Einstieg Magazin.

Advantages for exhibitors: Tell students about your fair participation before the event. 30,000 copies of the magazine will be sent to schools in the region beforehand.

Advantages for non-exhibitors: Reach students in the region with an ad or an advertorial without having to travel to the event.

Publication Date: 15 January 2018

Advertising Deadline: 01 December 2017

High-quality information about apprenticeships and studies focusing on the Hamburg region and integrated FairGuide for the Einstieg Hamburg – that is the concept of the regional edition Hamburg of the Einstieg Magazin.

Advantages for exhibitors: Tell students about your fair participation before the event. 30,000 copies of the magazine will be sent to schools in the region beforehand.

Advantages for non-exhibitors: Reach students in the region with an ad or an advertorial without having to travel to the event.

Publication Date: 05 February 2018

Advertising Deadline: 01 December 2017

Einstieg.com

Teenagers live online – 24 hours per day. Our interactive online tools meet them right there and provide them with the necessary information that helps them to find their way through the career orientation jungle. With up to 320,000 visitors per month, Einstieg.com is one of the most visited career and study portals in the German market.

Please also consider our cross media offers: maximum reach with Einstieg Magazin and Einstieg.com.

Advertising Options

With a banner campaign on Einstieg.com you can specifically reach your target group of German teenagers interested in training and undergraduate studies.

Place your editorials or course profiles as news items (marked as ads) in a matching category on Einstieg.com.

Present your institution with a detailed portrait in the FutureSatNav, our database for study and training offers.

Reach students, parents, teachers or B2B contacts with a newsletter ad or a standalone newsletter.

About us

For twenty years we have been providing companies, universities, gap year providers and consulting institutions with platforms and communication channels to start the conversation with young Germans. Einstieg stands for career orientation with a commitment to quality, for established matching tools and youth communication across all relevant channels. This is how we enable our clients to find matching young talents and teenagers to choose the right education for them among the vast amount of training and study options available.

We are happy to analyse your individual recruiting challenges with you and develop the matching solutions for your needs.

Meet the international team:


Diane Stadtfeld
Team Leader Sales

+49.221.3 98 09-56
    

Christina Haase
Key Account Management international

+49.221.3 98 09-535
    

Veronika Wilson
Marketing

+49.221.3 98 09-64

A few of our clients

Contact

We are looking forward to hearing from you!

+49 221 398 09-535

Of course you can also send us an email to international@einstieg.com.

Alternatively, use the contact form below.

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